Pins and pin collecting are an enormous part of Olympic culture. Each Olympic Games sees thousands of different pins designed by organizing committees, sports teams, media and national teams.
At each Game pins become known as the ‘Official Olympic Currency’, and fans trade millions of pins for other pins, tickets or even food and taxi rides, both out and about, and in Olympic Pin Trading venues.
London 2012 Lapel Pins have released to form a set. Several other new pin designs have launched into the retail market on August 1st 2009
On Monday 27 July 2009 to celebrate 3 Years To Go until the Opening Ceremony of the London 2012 Olympic Games, Official London 2012 Licensee Honav is releasing a unique, highly collectable 3 Year To Go Lapel Pin. Only 3,000 pieces ever were made.
The 3 Year To Go pin will only be available at a few exclusive retailers and through promotions. The remainders of the pins have already been distributed to top British athletes and officials. Previous Games have seen rare countdown pins like this one achieve a second hand value of hundreds of times more than the original retail price.
For London 2012, two thousand and twelve different pin designs will be released to the public and many will be limited edition. These designs will represent London, the UK, and every part of the London 2012 Games – from culture to sport, from the environment to education. Some of the designs will be limited to only 2,012 pieces, so very few people will be able to collect all the designs. But that news may be a good chance, especially those lapel pin and Sports fans.