The evolution of the emblem of Coca-Cola
world’s leading beverage company Coca-Cola updates several of the company’s flagship brand’s packaging, new packaging style is more simple, world’s major supermarkets have showed on the counter.
now we can not judge, the new packaging will bring special opportunities and challenges to special industrial printing but we can trace back essential function when Coca-Cola replaced some emblems. End of 2005, Coca-Cola planes to launch the new contour bottle of aluminum “Love Coke”. This extruded aluminum bottle which the profile is high-linear is birthplace in the Exal Youngstown in the United States, France made,the Bottle is made of crowned cap and anti-altered ink with UV, graphic designer came from UK .
in 2007 Coca-Cola launched a series of Olympic emblem. it was noteworthy to recall particular emblem it combined Olympic Bird’s Nest Olympic with the shape of kite , the main color was red, secondary color was the silver, used the exact material alloy with the “Bird’s Nest” In addition, Coca-Cola launched cool high-profile appearance of sweater,the base of bright, deep black color, the special production create happy life,let people know that the metal has mentality, glitter tell you what is innovation, packaging change will be implemented in future,Upcoming new packaging :There are two types mainly: green plastic, recycled glass, recycled glass can not be loaded and installed. It is reported that the new packaging design is still red, it will cancel the waving pattern ,According to the company’s evaluation, the new packaging will absorb the simple and original style.
the production needs plastic bottles, cap of bottle , printing label and other raw materials, the purchase will cause shock, because the supply chain is huge business opportunities, procurement is cake.
For each of the tender for the country, Coca-Cola official said welcome to the strength of local enterprises to actively be marked. Coca-Cola Company’s production of the upstream is examined strictly, if the local quality standards is low, even with the purchasing advantage,the supplier would not be listed.